________ Is the Process of Collecting, Analyzing, and Interpreting Data

question 91

Multiple Choice

________ is the process of collecting, analyzing, and interpreting data about customers, competitors, and the business environment to improve marketing effectiveness.

• A) Market research
• B) Marketing management
• C) Competitive intelligence
• D) Market intelligence
• E) Internal marketing

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Definitions:

Practical Intelligence

The intellectual skills used in everyday problem solving. (Sometimes called tacit intelligence.)

Sternberg's Intelligences

A theory proposing three main types of intelligence: analytical (problem-solving abilities), creative, and practical, which help individuals face various life challenges.

Fluid Intelligence

The facet of human intellect that encompasses the capacity to rationalize, adapt thinking, and tackle novel issues independently of previously gained knowledge.

Fundamental Forms

Basic structures or elements within a discipline or area of study that form the groundwork for further development or understanding.