Which of the Following Is a Question That a Marketing

question 99

Multiple Choice

Which of the following is a question that a marketing manager would use an MDSS rather than an MIS to answer?

• A) What were our company sales of each of our products during the past month?
• B) What are the best media for reaching a high percentage of heavy users of our product?
• C) What changes in sales are happening in our industry?
• D) If we change our media schedule by replacing a certain media buy with a new media buy, will we reach more users of our product?
• E) What are the demographic characteristics of consumers whose purchase patterns are changing the most?

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Definitions:

Autism

A developmental disorder characterized by challenges with social interaction, communication, and by restricted and repetitive behavior.

Prototypes

A cognitive representation of the category's most typical members, serving as a prime example or epitome of a particular category or concept.

Bodily/Kinetic Intelligence

An intelligence type proposed by Howard Gardner's theory of multiple intelligences, highlighting an individual's ability to control body movements and handle objects skillfully.

Sternberg's Triarchic Theory

A theory of intelligence proposing that human intelligence comprises three aspects: analytical, creative, and practical abilities.