Which of the Following Is a True Statement About the Four

question 4

Multiple Choice

Which of the following is a true statement about the four Ps of the marketing mix?

• A) A decision about one of the Ps affects every other marketing-mix decision.
• B) Price is always the most important of the four Ps.
• C) Place is typically the least important of the four Ps.
• D) The four Ps have little effect on a product's market position.
• E) The four Ps are used to determine a product's target market.

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Definitions:

Consumer Staples

Essential products that consumers continue to demand regardless of economic conditions, such as food, beverages, and household goods.

Specialty Goods

High-value products that are unique or considered luxury items, often requiring a specific purchasing effort by consumers.

Cannibalized

When a new product or service significantly reduces the sales, market share, or demand of an existing product within the same company.

Existing Brands

Brands that have been established in the market over time and have developed awareness, loyalty, and identity among consumers.