In a Marketing Plan, the ________ State What the Marketing

question 84

Multiple Choice

In a marketing plan, the ________ state what the marketing function must accomplish to achieve overall business objectives.

• A) situation analyses
• B) strategic plans
• C) marketing objectives
• D) market development strategies
• E) marketing controls

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Definitions:

Recency Effect

An effect that occurs when recently encountered information primarily influences attitudes (e.g., a commercial viewed just before shopping influences a shopper’s choices).

Primacy Effect

The idea that what we learn early colors how we judge subsequent information.

Delay

The act of postponing or slowing something down, causing it to occur later than previously planned or expected.

Messages

Units of communication intended to convey information, feelings, or instructions from one entity to another.