When Research Findings Have External Validity, the Findings of the Study

question 107

True/False

When research findings have external validity, the findings of the study can be generalized to the target market, not just the specific participants in the research.

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Definitions:

Bulk Cargo

Large quantities of goods, such as grains, coal, or minerals, that are not packaged and are transported in large, single parcels or loads.

Business Model

A plan or framework that outlines how a company creates, delivers, and captures value, essentially describing how it operates and makes money.

Value

The ratio of perceived benefits to price; or Value = (Perceived benefits ÷ Price).

Mission Statement

A short statement of an organization's purpose, defining its goals, ethical values, and primary objectives for its target audience.