Areas of Business Within a Firm That Are Distinct Enough

question 25

Multiple Choice

Areas of business within a firm that are distinct enough to have their own missions, business objectives, resources, managers, and competitors are referred to as ________.

• A) strategic business units
• B) market development units
• C) market penetration units
• D) standard business units
• E) competitive intelligence units

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Definitions:

Ingroup Bias

The tendency to favor members of one's own group over those from different groups, often leading to prejudiced attitudes or discrimination.

Selective Attention

The cognitive process of focusing on a particular object in the environment for a certain period of time while ignoring irrelevant information that is simultaneously occurring.

Stereotypes

Overgeneralized beliefs about a particular group or category of people, often resulting in prejudgement and oversimplification.

Minority Identity

The sense of belonging to a specific demographic smaller in number within a larger population, often associated with cultural, racial, or social attributes.