When Amazon Acquired Whole Foods, the Brick-And-Mortar Supermarket, the Company

question 148

Multiple Choice

When Amazon acquired Whole Foods, the brick-and-mortar supermarket, the company was pursuing a ________ strategy.

• A) market development
• B) product penetration
• C) market penetration
• D) diversification
• E) product development

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Definitions:

Process Innovations

Improvements or significant changes to the methods or procedures in manufacturing, business operations, or services that increase efficiency, productivity, or overall performance.

Adaptive Tools

Instruments or technologies designed to adjust to changing conditions or requirements, often enhancing efficiency or effectiveness.

Relative Qualities

The characteristics or attributes of a product or service compared to those of competitors within the market.

Adoption Process

The stages through which an individual or organization goes when deciding to accept and use a new product, service, or idea.