Which of the Following Is a Common Objection to Relying

question 43

Multiple Choice

Which of the following is a common objection to relying exclusively on ROMI for measuring marketing success?

• A) In a company's accounting statements, marketing expenditures tend to appear as investments rather than costs.
• B) Calculating ROMI requires knowing what would have happened if the marketing expenditures had never taken place.
• C) ROMI tends to lead managers toward a more long-term perspective on decision making.
• D) ROMI focuses on a firm's sustainability commitments to the detriment of its short-term performance.
• E) ROMI calculates profit by deducting expenditures rather than dividing by expenditures.

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Definitions:

Intranet

A private network accessible only to an organization's staff, often used to share information and computing resources within the organization.

Extranet

An extranet is a private network that allows controlled access to partners, vendors, and suppliers or an authorized set of users outside a company.

Wired Network

A network in which computers and other devices are connected to each other and to the internet or another network via physical cables.

Central Server

A primary server in a network that manages services for the networked computers, facilitating centralized data management and access.