In Which Step of Developing a Marketing Plan Would Managers

question 79

Multiple Choice

In which step of developing a marketing plan would managers examine external elements that specifically affect the marketing plan?

• A) situation analysis
• B) development of marketing objectives
• C) development of operational plan
• D) development of marketing strategies
• E) implementation of the marketing plan

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Definitions:

Price Supports

Government interventions to maintain the market price of a commodity or product above competitive levels, often to protect producers.

Misallocation

The inefficient distribution or use of resources in an economy or market.

Domestic Economy

The economy encompassing all economic activities within a country's borders.

Foreign Economies

The economic systems and markets outside of a country's own borders.