To Reduce the Workload Required to Fully Take Advantage of All

question 3

Multiple Choice

To reduce the workload required to fully take advantage of all of the data collected from customers in a CRM program, firms use ________, a set of rules for handling different processes in a predetermined way.

• A) conversion rates
• B) marketing automation
• C) customer lifetime value
• D) share of customer
• E) structured data

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Definitions:

Employee Incentive Scheme

A program designed to motivate employees by providing rewards or benefits based on performance or achievement.

Performance Targets

Specific goals set for individuals or teams to measure and evaluate their efficiency and effectiveness.

Intrinsic Motivation

The drive to do something because it is inherently interesting or enjoyable, without needing external reward or recognition.

Extrinsic Motivation

Motivation driven by external rewards such as money, fame, grades, or praise, in contrast to intrinsic motivation, which is driven by internal personal satisfaction.