The Customer Orientation Maintains That Marketers Must Satisfy Customers' Needs

question 123

True/False

The customer orientation maintains that marketers must satisfy customers' needs in ways that also benefit society.

---

Definitions:

Break-even

The juncture where overall expenses match total income, indicating neither profit nor loss is present.

Unit Sales

The total quantity of an item or product sold.

Contribution Margin Ratio

A ratio that measures the proportion of each sales dollar remaining after variable costs have been deducted.

Unit Contribution Margin

The difference between the selling price per unit and the variable cost per unit of a product, indicating how much each unit sold contributes to covering fixed costs and generating profit.