When Coca-Cola Decided to Use Its Successful Marketing Experience and Global

question 38

Multiple Choice

When Coca-Cola decided to use its successful marketing experience and global distribution network to buy Colombia Pictures and get into the business of making movies, which of the following ways of pursuing a multibusiness model based on diversification was it utilizing?

• A) Sharing resources and capabilities
• B) Leveraging competencies to create a new business
• C) Transferring competencies across businesses
• D) Utilizing general organizational competencies
• E) Economies of scope

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Definitions:

Social Interaction

The dynamic, reciprocal exchange of actions, words, or feelings between two or more individuals, forming the basis of societal relationships.

Cooperation

The process of individuals or groups working together towards common goals or interests.

Deception

The act of misleading or tricking someone, often for personal gain or to achieve a particular outcome.

Body Language

A form of non-verbal communication in which physical behaviors, as opposed to words, are used to express or convey information.