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When a first mover does not have complementary assets, barriers to imitation are high, and there are several capable competitors, the first mover should:
Working Capital Ratio
A liquidity ratio that measures a company's ability to pay off its current liabilities with its current assets.
Acid-test Ratio
The acid-test ratio, also known as the quick ratio, measures a company's ability to pay its current liabilities without needing to sell inventory.
Current Assets
Assets that are expected to be converted into cash, sold, or consumed within one year or within the normal operating cycle of the business.
Current Liabilities
Current liabilities are financial obligations a company is due to pay within one year, including accounts payable, short-term debts, and other similar liabilities.
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