Acknowledging the Demand for Healthier Drinking Options, a Large Beverage

question 17

Multiple Choice

Acknowledging the demand for healthier drinking options, a large beverage company has developed a new line of beverages with no calories and no artificial sweeteners to add to its existing product line. Which of the following approaches to market segmentation is the beverage company using?

• A) Broad low-cost strategy
• B) Focus differentiation strategy
• C) Medium market segmentation strategy
• D) Focus low-cost strategy
• E) Broad differentiation strategy

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Definitions:

Negative Reinforcer

A stimulus that, when removed after a behavior occurs, increases the likelihood of that behavior being repeated.

Reduction In Tension

A process or action that decreases stress or anxiety levels in individuals or groups.

Oral Needs

Psychological or physical requirements for satisfaction received through the mouth, such as eating, drinking, or the need for verbal expression.

Variety Of Reasons

An expression used to indicate that there are multiple and possibly diverse explanations or causes for something.