CRM Can Allow Organizations to Identify Which Customers Have Stopped

question 31

Multiple Choice

CRM can allow organizations to identify which customers have stopped purchasing products or services from the organization so that the organization can target those former customers for future promotions and/or perhaps to investigate why they stopped purchasing in the first place.The CRM attribute is called:

• A)​Customer profitability determination
• B)​Customer-base retention initiative
• C)​Customer defection analysis
• D)​Customer clickstream analysis

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Definitions:

Work in Process

Work in process refers to the materials and goods partially completed during the manufacturing process.

Materials Price Variance

The difference between the actual cost of materials used in production and the standard cost, indicating how effectively materials costs are managed.

Raw Materials

The basic materials and substances used in the initial stages of production.

Work in Process

Inventory that includes products that are in the production process but are not yet complete.