When an Organization Attempts to Offer the Right Products and Services

question 9

Multiple Choice

When an organization attempts to offer the right products and services to customers at the right time through the offer of individual promotions tied to specific events,like birthdays and anniversaries,this is referred to as:​

• A)​Event-based marketing
• B)​Segmented selling
• C)​Personal holiday marketing
• D)​Extreme segmentation marketing

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Definitions:

Stockholder

An individual or entity that owns shares in a corporation, thus having a claim on its profits and assets.

Transfer

The act of moving money or goods from one place, account, or person to another.

Classified by Purpose

A method of grouping or categorizing items according to their intended use or role within a system or process.

Profit

The financial gain achieved when the revenues generated from business activities exceed the expenses, costs, and taxes needed to sustain those activities.