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Data are unclear and not as readily interpretable when coding classes are not mutually:
Brand-Loyal Customers
Individuals who consistently purchase the same brand's products or services due to satisfaction, perceived value, or emotional connection.
Price Sensitivity
The degree to which the price of a product or service affects consumers' purchasing behaviors.
Co-Branding
A strategy in which two or more companies issue a single product in an effort to capitalize on the equity of each company’s brand.
Negative Publicity
Unfavorable media coverage or public opinion, which can harm a business or individual’s reputation and image.
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