Traditional Promotion Methods

question 24

Multiple Choice

Traditional promotion methods:

• A) usually are not well received by the buying public.
• B) are usually used by small enterprises.
• C) are sometimes not feasible for start-ups.
• D) are generally no longer used.

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Definitions:

Marginal Utility

The augmented joy or usefulness a shopper obtains by buying an extra unit of a commodity or service.

Utility Maximization

The economic principle that individuals seek to allocate their resources in a way that maximizes their satisfaction or utility.

Consumption

The spending on goods and services by households or individuals.

Marginal Utility

The supplementary satisfaction or benefit obtained from using an additional unit of a product or service.