TABLE 11-9
the Marketing Manager of a Company $\quad$

question 131

Short Answer

TABLE 11-9
The marketing manager of a company producing a new cereal aimed for children wants to examine the effect of the color and shape of the box's logo on the approval rating of the cereal. He combined 4 colors and 3 shapes to produce a total of 12 designs. Each logo was presented to 2 different groups (a total of 24 groups) and the approval rating for each was recorded and is shown below. The manager analyzed these data using the ? = 0.05 level of significance for all inferences.
$\quad$$\quad$$\quad$$\quad$$\quad$$\quad$$\quad$$\quad$$\quad$$\quad$$\text { COLORS }$
$\begin{array} { l l l l l } \text { SHAPES } & \text { Red } & \text { Green } & \text { Blue } & \text { Yellow } \\\hline \text { Circle } & 54 & 67 & 36 & 45 \\ & 44 & 61 & 44 & 41 \\ \text { Square } & 34 & 56 & 36 & 21 \\ & 36 & 58 & 30 & 25 \\ \text { Diamond } & 46 & 60 & 34 & 31 \\ & 48 & 60 & 38 & 33 \end{array}$

$\text { Analysis of Variance }$
$\begin{array}{lrcrrr}\hline \text { Source } & d f & {S S} & {\text { MS }} & {F} & p \\\hline \text { Colors } & 3 & 2711.17 & 903.72 & 7230 & 0.000 \\\text { Shapes } & 2 & 579.00 & 289.50 & 23.16 & 0.000 \\\text { Interaction } & 6 & 150.33 & 25.06 & 2.00 & 0.144 \\\text { Error } & 12 & 150.00 & 12.50 & & \\\text { Total } & 23 & 3590.50 & & &\end{array}$


-Referring to Table 11-9, the value of the statistic used to test for significant differences between colors is_____ .

Understand the rationales behind imposing and removing price controls.

Evaluate the impact of supply and demand changes under different price controls.

Analyze the historical context and effects of specific price controls, such as those on gasoline.

Understand the rationale and effects of rent control policies.

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Definitions:

Inventory Control

A system used by a business to manage its inventory effectively, ensuring there are adequate supplies without overstocking.

Receiving Report

A document that records the details of goods received by a company, including date received, quantity, and condition.

Initial Record

Initial record refers to the first entry or recording of a financial transaction or event in the accounting system.

Inventory System

A method or software used by businesses to track stock levels, orders, sales, and deliveries to efficiently manage their inventory.