TABLE 2-1 The Manager of the Customer Service Division of a Major

question 230

Multiple Choice

TABLE 2-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a DVD player made by the company over the past 12 months are satisfied with their products.
-Referring to Table 2-1, the possible responses to the question "How would you rate the quality of your purchase experience with 1 = excellent, 2 = good, 3 = decent, 4 = poor, 5 = terrible?" result in

• A) a nominal scale variable.
• B) an ordinal scale variable.
• C) an interval scale variable.
• D) a ratio scale variable.

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Definitions:

Autonomic Nervous System

A part of the peripheral nervous system that controls involuntary bodily functions such as heartbeat, digestion, and breathing.

Central Nervous System

Comprises the brain and spinal cord, responsible for processing information and controlling most functions of the body and mind.

Somatic

Pertaining to the body, especially as distinct from the mind or the environment.

Autonomic

Relating to the part of the nervous system that controls involuntary actions of the body, such as heart rate and digestion.