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Marketing Mix
The combination of factors that can be controlled by a company to influence consumers to purchase its products, traditionally identified as product, price, place, and promotion.
Internet
A global network of interconnected computers and servers allowing for the exchange of data, communication, and access to information.
Marketing Mix
The set of controllable tactical marketing tools, typically encapsulated as product, price, place, and promotion, that a company uses to produce a desired response from its target market.
Distribution
The process of making a product or service available for use or consumption by a consumer or business user.
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