Information on Recency and Monetary Value of Purchases Is Enough

question 39

True/False

Information on recency and monetary value of purchases is enough to identify most profitable customers.

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Definitions:

Behavior Allocation

The distribution of behavioral responses across different situations or stimuli, often influenced by variable reinforcement schedules.

1:2 Contingency

A specific reinforcement schedule where one behavior is reinforced every second time it occurs.

1:1 Contingency

In behavioral psychology, this refers to a situation where every instance of a specific behavior is followed by a particular consequence, ensuring a direct correlation between behavior and outcome.

2:1 Contingency

A reinforcement schedule where two responses are required for one reinforcement to be given.