With a Database, Marketers Cannot Profile Prospective Customers

question 9

True/False

With a database, marketers cannot profile prospective customers

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Definitions:

Conformity

The action of aligning one's attitudes, beliefs, or behaviors to match those of a group or societal norms, often due to real or perceived social pressure.

Asch's Studies

A series of experiments conducted by Solomon Asch examining how peer pressure to conform would influence an individual's judgment.

Group Pressure

The influence exerted by a group on individual members to make them conform to the group's standards, norms, or actions.

Milgram Obedience Study

A landmark psychological experiment conducted by Stanley Milgram, which measured the willingness of study participants to obey an authority figure who instructed them to perform acts conflicting with their personal conscience.