The ABC Company Is Involved in Trying to Segment Its

question 40

True/False

The ABC Company is involved in trying to segment its market so that it can better design specific marketing programs directed at each segment.One method of segmenting that it might use is cluster analysis.

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Definitions:

Return On Investment (ROI)

A financial metric used to evaluate the efficiency of an investment or to compare the efficiencies of several different investments, calculated by dividing net profit by the cost of investment.

Operations Margin

The ratio of operating income to net sales, indicating the efficiency of a company's management by showing the proportion of revenue that turns into profit.

Return On Investment (ROI)

A financial metric used to evaluate the efficiency of an investment, calculated as the profit earned from an investment divided by its cost.

Operating Assets

Assets such as property, plant, and equipment used in the daily operations of a business to generate revenue.