All of the Following Have Been Found to Influence the Response

question 55

Multiple Choice

All of the following have been found to influence the response rate in mail surveys except

• A)follow-up letters.
• B)personalized mail.
• C)persuasive cover letters.
• D)providing stamped return envelopes.
• E)monetary incentives.

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Definitions:

Marketing Messages

Marketing Messages are the core ideas or themes conveyed by a brand or business in its marketing efforts to promote its products, services, or overall image to consumers.

Important Information

Data or facts that are crucial or essential to understand a situation, make a decision, or solve a problem.

Attitudes

Mental and emotional entities that predispose an individual to respond in a particular way to objects, people, and situations.

Beliefs

Deeply held convictions or acceptances that certain ideas are true or real, often forming the basis of one’s values or worldview.