If Brand Preference Data Is Collected Instead of Brand Purchase

question 59

Multiple Choice

If brand preference data is collected instead of brand purchase data, the following error is said to be committed.

• A) surrogate information error
• B) population definition error
• C) non-response error
• D) measurement error
• E) none of the above

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Definitions:

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Symptoms Of Depression

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Catharsis Of Anger

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