For the Channel Manager,the External Environments Can Be Ranked,from Most

question 3

Multiple Choice

For the channel manager,the external environments can be ranked,from most important to least important,as:

• A) Economic, competitive, sociocultural, technological, legal.
• B) Legal, competitive, technological, economic, sociocultural.
• C) Economic, legal, competitive, technological, sociocultural.
• D) There is no single sequence for all industries at all times.
• E) All are equally important.

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Definitions:

All-You-Can-Afford Budgeting

Allocating funds to promotion only after all other budget items are covered.

All-You-Can-Afford Budgeting

All-You-Can-Afford Budgeting is a financial strategy where spending on a particular area, such as marketing, is determined by the amount of money available rather than through strategic planning or goal-based allocation.

Percentage of Sales Budgeting

A method of budgeting where marketing and other expenses are based on a fixed percentage of sales revenue.

Objective and Task Budgeting

A budgeting method that involves defining specific marketing objectives and the costs associated with achieving them.