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K&B Products,a producer of perfumes,prohibits its intermediaries from selling competitive perfume products.K&B is engaged in:
Substitute Goods
Products or services that can be used in place of one another, satisfying similar needs or desires.
Complementary Goods
are products or services that are used together, where the use or consumption of one increases the demand for the other.
Close-Substitute
A good or service that can easily replace another in satisfying consumer needs, with very little change in consumption patterns.
Consumer Preferences
The tastes, preferences, and priorities that individuals have regarding the consumption of goods and services.
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