Intensity

question 1

Multiple Choice

Intensity:

• A) Refers to the number of intermediaries at each level of the marketing channel.
• B) Is generally classified as either intensive or selective.
• C) Referes to the number of independent sales agents a manufacturer uses.
• D) Kiosk retailers.
• E) Picture-capable cell phones.

Explain the concept of crowdsourcing and its significance.

Understand the role of algorithms in personalizing social media content.

Understand the components and infrastructure of the social media value chain.

Identify different strategies for monetization and their reliance on user engagement.

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Definitions:

Predatory Pricing

A pricing strategy where a product or service is set at a very low price with the intent to drive competitors out of the market or create barriers to entry for potential new competitors.

Tying Arrangement

A sales agreement in which the sale of one product is dependent on the buyer purchasing another product.

Competitive Harm

Refers to damage or disadvantage caused to a competitor or the competitive landscape by anti-competitive practices or behaviors.

Per Se Illegal

A term used in antitrust law referring to certain business practices that are considered illegal by their very nature, without the need for further examination of their effects.