Which of the Following Heuristics About the Relationship Between a Manufacturer's

question 50

Multiple Choice

Which of the following heuristics about the relationship between a manufacturer's characteristics and channel design is false?

• A) The larger the firm the less flexibility it has because of its internal bureaucracy and the complexity of its product line.
• B) The greater the capital available to a manufacturer, the less its dependence on intermediaries for the performance of distribution tasks.
• C) Management expertise in distribution increases across time.
• D) Manufacturers should sell directly to users if a product is technically complex.
• E) More intermediaries are needed in a large market.

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Definitions:

Z-test

A method of statistical analysis that evaluates whether there is a significant difference between the means of two populations, given known variances and a large sample size.

µ = 109

Represents the mean (µ) of a dataset or distribution, here specifically stated as 109.

Z-statistic

A specific kind of norm score that shows the number of standard deviations by which an individual item deviates from the distribution's average.

Critical Value

The threshold in a statistical test that defines the boundary for rejecting the null hypothesis.