Aspinwall's Approach to Channel Design

question 55

Multiple Choice

Aspinwall's approach to channel design:

• A) Assumes there are 15 characteristics that need to be considered when designing the channel.
• B) Is impossible to operationalize.
• C) Always selects the optimal channel structure.
• D) Puts too much emphasis on product characteristics as the determinant of channel structure.
• E) Assumes products can be represented on a seven color spectrum.

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