Seasonal Variations in Buyer Behavior Tend to Create

question 32

Multiple Choice

Seasonal variations in buyer behavior tend to create:

• A) Conflict in the channel.
• B) "Peaks and valleys" in the manufacturer's production scheduling.
• C) Less need for intermediaries.
• D) Shorter channels of distribution.
• E) More intensive distribution.

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Definitions:

Sometimes-Opponent-Process Theory

A theory suggesting emotional reactions are followed by opposite emotional states; initially applied to psychological explanations of drug addiction.

Unconditioned Stimulus

A stimulus that naturally triggers a response without the need for prior learning.

Unconditioned Responses

Automatic, reflexive reactions to specific stimuli that are not learned, such as jerking your hand away from a hot surface.

UCS Cortical Center

A hypothetical or proposed brain area responsible for processing unconditioned stimuli, which automatically trigger reflexive responses.