A Manufacturer Risks Creating Its Own Competition When It Adopts

question 17

Multiple Choice

A manufacturer risks creating its own competition when it adopts a product strategy of:

• A) Trading up.
• B) National and private brands.
• C) "Me-too" products.
• D) Category management.
• E) Trading down.

---

Definitions:

Normal Balance

The side of an account (debit or credit) that is expected to have a higher balance based on the accounting equation.

Asset Account

An account on a balance sheet representing tangible or intangible items of value owned by a company.

Trial Balance

A ledger balance sheet summarizing all accounts, showing equal totals for both credit and debit columns.