The Belief Underlying the So-Called Pull Strategy Is

question 2

Multiple Choice

The belief underlying the so-called pull strategy is?

• A) Frequent promotion deals erode consumer confidence.
• B) Frequent promotions to channel members on products in trade deals result in deal-to-deal purchases by channel members.
• C) Requires more direct involvement by the manufacturer with channel members in the use of promotional strategies.
• D) Some channel members respond to excessive promotions by dropping manufacturer's products.
• E) By building strong consumer demand for their products, manufacturers pressure channel members to promote these products.

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Definitions:

Decentralization

The process of distributing or dispersing functions, power, people, or things away from a central location or authority.

Mexico's Constitution

The supreme law of Mexico, established in 1917, which includes provisions for the protection and rights of workers.

Economic Rights

Rights that allow individuals to engage in activities for the purpose of earning income such as the right to work, right to own property, and rights to appropriate remuneration.

Collective Bargaining

is a negotiation process between employers and a group of employees aimed at reaching agreements to regulate working salaries, working conditions, benefits, and other aspects of workers' compensation and rights.