The Basic Steps in the Paradigm for Designing Marketing Channels

question 20

Multiple Choice

The basic steps in the paradigm for designing marketing channels are:

• A) The same in domestic and international settings.
• B) Different because two phases, 4 and 6, change for domestic vs. international channels.
• C) Different only with regard to phase 7, selecting the channel members.
• D) Completely altered because of the foreign production option.
• E) Different throughout all phases.

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Definitions:

Marital Status

A legally defined status that classifies an individual according to whether they are married, single, divorced, or widowed.

Accountability

Generally involving such concepts as responsibility, liability, and other terms associated with the expectation of account-giving; the acknowledgment and assumption of responsibility for one’s actions.

Responsibility

The duty to deal with something or to take care of something or someone.

Liability

Legal responsibility or obligation, often referring to the state of being responsible for something, especially in financial or legal contexts.