When Technology in an Industry Is Changing Rapidly, a Company

question 37

Multiple Choice

When technology in an industry is changing rapidly, a company pursuing a strategy of vertical integration may find itself:

• A) locked into an old, inefficient technology.
• B) able to sell its products at continually lower prices.
• C) increasing returns on its assets.
• D) establishing a monopoly in the industry.
• E) lowering its cost structure.