Suppose Martin, a Laptop Computer Salesperson, Tells One of His

question 71

Multiple Choice

Suppose Martin, a laptop computer salesperson, tells one of his customers that his laptop computers weigh only 4 pounds, and Martin knows that the laptop computers actually weigh 6 pounds. Would Martin's comment be considered unethical?

• A) Yes, because the information, which his buyer might rely upon, is deceptive.
• B) Yes, because he is clearly lying to his customer, an act that is illegal.
• C) No, because it is not reasonable to expect that his customer would take his comment literally.
• D) No, because it's okay to exaggerate a product's features and benefits when talking with customers.
• E) Yes, but only if his customer buys the laptops.

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Definitions:

Document Design

The process of creating a document layout that effectively communicates its content to the reader.

Typeface

The physical design of letters, numbers, and other text characters (font and typeface are often used interchangeably, although strictly speaking, a font is a set of characters in a given typeface).

Margins

The blank spaces surrounding the text on a page or the difference between the cost and selling price of goods or services.

Spacing

The distribution of text and objects on a page or in a design, affecting readability and visual appeal.