The Extent of the Buyer's Confidence That He or She

question 36

Short Answer

The extent of the buyer's confidence that he or she can rely on the salesperson's integrity is called_________.

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Definitions:

Predict A Person's Behaviour

The process of forecasting an individual's actions based on observations, patterns, or knowledge about their past behavior or predispositions.

Fishbein

Refers to the Fishbein model, a theory of attitude formation and change, named after psychologist Martin Fishbein.

Self-Perception Theory

Bem’s idea that we gain knowledge of ourselves only by making self-attributions; for example, we infer our own attitudes from our own behaviour.

Own Behaviour

Refers to an individual's actions or conduct, often considered in the context of how it is influenced by or affects social interactions.