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Becca Is a Salesperson for a Payroll Processing Company

question 97

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Becca is a salesperson for a payroll processing company. Becca has found that her prospects provide at least two objections even when they know they are going to make a purchase. Which of the following best explains why her prospects object?


Definitions:

Orphaned Customers

Customers who feel neglected or forgotten by a brand, often after a key salesperson leaves the company.

Direct Mail

A marketing strategy that involves sending advertising materials directly to prospects or customers through postal or electronic mail.

Salesperson

An individual who sells products or services on behalf of a company, often directly to customers.

Endless Chain Referral Method

A marketing strategy where existing customers are encouraged to refer new clients, potentially creating a continuous chain of referrals.

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