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Mathew Has Called the Customer Service Department of One of His

question 2

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Mathew has called the customer service department of one of his suppliers to make a complaint. The customer service agent acts indifferent to Mathew's problem but agrees to resolve the issue. The customer service agent should have:


Definitions:

Feature Article

A detailed piece of writing on a particular subject that provides in-depth analysis, information, and insights, often found in magazines or newspapers.

Company Event

A company event is an organized gathering sponsored by a business for its employees, clients, or stakeholders, often for networking, marketing, or celebratory purposes.

IMC

Integrated Marketing Communications, a strategic approach that integrates various promotional tools and channels to provide clarity, consistency, and maximum communication impact.

Mass Television Advertising

A marketing approach that involves broadcasting promotional messages to a broad audience through television media.

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