Grace Is Attempting to Classify a New Account Using Portfolio

question 152

Multiple Choice

Grace is attempting to classify a new account using portfolio analysis.She believes she is in a strong competitive position, but she also believes the account opportunity is low compared to other opportunities. Which of the following best represents what Grace's selling effort strategy should be?

• A) Assign the account to a telemarketer until a breakthrough is made.
• B) Make a heavy investment in the selling effort in an attempt to strengthen her competitive position.
• C) Allocate a small portion of her time to the account until her competitive position improves.
• D) Allocate a moderate level of selling effort in order to maintain the current competitive position.
• E) Both A and C above are good options

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Definitions:

Temperature

A physical quantity representing the hotness or coldness of a body or environment, typically measured in degrees Celsius, Fahrenheit, or Kelvin.

Increased

A situation or condition in which there is a rise in quantity, size, number, or some other measure of a concept or object.

Independent Variable

The determining variable in a causal relationship.

Vertical Intercept

The vertical intercept of a graph is the point at which the curve intersects the vertical (Y) axis, often representing the starting or base value of the function when other variables are zero.