Karen's Responsibilities Include Planning, Implementing and Controlling the Personal Selling

question 79

Multiple Choice

Karen's responsibilities include planning, implementing and controlling the personal selling function. Karen's job is most likely that of a:

• A) Human resource manager
• B) Sales manager
• C) Marketing product manager
• D) Client services representative
• E) Customer service agent

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Definitions:

Macroenvironment

The broader external environment affecting an organization, including economic, demographic, legal, political, technological, and social-cultural factors.

Immediate Environment

The physical and social setting that directly surrounds something or someone, influencing their condition or behavior.

Immediate Environment

The physical and social setting in which individuals find themselves at a given time, affecting their experiences and behavior.

Competition

The rivalry between businesses or individuals aiming to achieve goals such as higher sales, market share, or recognition.