Before Jim, a Sales Manager, Can Begin Thinking About "Developing

question 128

True/False

Before Jim, a sales manager, can begin thinking about "developing the salesforce," he needs to first define the strategic role of the selling function.

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Definitions:

Horizontal Merger

Merger that joins firms in the same industry for the purpose of diversification, increasing customer bases, cutting costs, or expanding product lines.

Vertical Merger

Merger that combines firms operating at different levels in the production and marketing process.

Joint Venture

A business arrangement in which two or more parties agree to pool their resources for the purpose of accomplishing a specific task, project, or other business activity.