Each of the Following Is an Argument Against Measuring Advertising

question 56

Multiple Choice

Each of the following is an argument against measuring advertising effectiveness EXCEPT:

• A) the objections of creative people
• B) assessing effectiveness can avoid costly mistakes
• C) research problems
• D) disagreement as to what to test

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Definitions:

Accommodation

in cognitive psychology, refers to the process of adjusting one's schema (mental models) to incorporate new information, as part of the learning process.

Object Permanence

The understanding that objects continue to exist even when they cannot be seen, heard, or touched, which develops in infancy.

Transformation

A comprehensive change or conversion in form, appearance, nature, or character.

Reintegrative Stage

The period of late adulthood during which the focus is on tasks that have personal meaning.