Which of the Following Statements DOES NOT Describe a Disadvantage

question 26

Multiple Choice

Which of the following statements DOES NOT describe a disadvantage associated with the theatre testing of ads?

• A) The setup will be viewed as phony by many participants.
• B) The environment is very close to a natural advertising scenario.
• C) Participants will answer like they think they're supposed to not as a reflection of how they really feel.
• D) The group effect may cause some to react to an ad when they would not have ordinarily.

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Definitions:

Marital Status

A legal or social recognition of a person's relationship status, such as single, married, divorced, or widowed.

Unemployment Tax

Taxes imposed on employers by government agencies to fund unemployment insurance and compensation programs for workers who have lost their jobs.

Social Security Tax

Taxes collected by governments from employees and employers to fund the social security program, supporting retirees, disabled persons, and survivors.

Note Payable

A financial obligation or loan evidenced by a promissory note, specifying terms such as the repayment schedule, interest, and maturity date.