The Portfolio Test for Ads Assumes That

question 60

Multiple Choice

The portfolio test for ads assumes that:

• A) reliability and validity are the most important part of the testing process
• B) field and laboratory tests produce the same results
• C) the consumer will closely scrutinize all ads that he or she sees
• D) the ad that yields the highest recall is the most effective

---

Definitions:

Poverty

A socio-economic condition characterized by the lack of basic resources and opportunities necessary for a standard living.

Environmental Degradation

The deterioration of the environment through depletion of resources, destruction of ecosystems, and extinction of wildlife.

Agricultural Runoff

Water from rain or irrigation that carries fertilizers, pesticides, and other substances from agricultural fields into nearby water bodies, potentially causing pollution.

Oxygen Depletion

A condition where oxygen levels in an environment, especially aquatic systems, significantly decrease due to factors like overpopulation of organisms or excess nutrients.