Each of the Following Is an Argument for Measuring Advertising

question 51

Multiple Choice

Each of the following is an argument for measuring advertising effectiveness EXCEPT:

• A) money spent on research could go to improved ad production or additional media buys
• B) assessing ad effectiveness can help avoid costly mistakes that minimize return on marketing investment
• C) posttesting will establish whether objectives were met, and whether similar programs should be run in future
• D) research can assist the manager to determine which competing strategies might be most effective

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Definitions:

Self-actualization

The realization or fulfillment of one's talents and potentialities, considered as a drive or need present in everyone.

Personality Reflects

The idea that an individual's distinct character and behavioral patterns are indicative of their inner thoughts, feelings, and attitudes.

Island Culture

The distinctive lifestyle, traditions, and social norms developed within an island community, often influenced by geographic isolation.

Resources Abundant

A situation where there is a plentiful supply of resources, exceeding the demand.