Is the Laboratory Method of Pretesting Ads Which Exposes a Group

question 58

Multiple Choice

is the laboratory method of pretesting ads which exposes a group of respondents to both control and test advertisements.

• A) The Flesch test
• B) Portfolio testing
• C) Millward-Brown's link copy test
• D) Commercial testing

---

Definitions:

Intelligence Test

A psychological assessment tool designed to measure cognitive abilities and potential.

Attention-Deficit Hyperactivity Disorder

A neurodevelopmental disorder characterized by patterns of inattention, hyperactivity, and impulsivity that are not appropriate for a person's age.

Stimulant

substances that increase alertness, attention, and energy by enhancing the activity of the central nervous system.

SSRIs

Selective Serotonin Reuptake Inhibitors, a class of drugs primarily prescribed to treat depression by increasing serotonin levels in the brain.