The Portfolio Test for Ads Assumes That

question 60

Multiple Choice

The portfolio test for ads assumes that:

• A) reliability and validity are the most important part of the testing process
• B) field and laboratory tests produce the same results
• C) the consumer will closely scrutinize all ads that he or she sees
• D) the ad that yields the highest recall is the most effective

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Definitions:

Sufficient Features

Characteristics or aspects that are adequate or enough to meet the needs of a situation or to fulfill a criterion.

Brain Activation

A process involving increased blood flow and neural activity in specific areas of the brain in response to various tasks or stimuli.

Nouns

Words that name people, places, things, or ideas.

Verbs

Words that describe actions, states, or occurrences and form the main part of the predicate of a sentence.