One Characteristic of Good Objectives Is That They

question 41

Multiple Choice

One characteristic of good objectives is that they:

• A) can only be measured at the beginning of the campaign.
• B) create awareness for the company.
• C) specify a method and criteria for determining how well the promotional program is working.
• D) create memorable advertising.

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Definitions:

Polycentric

An approach in international business that emphasizes and adapts to the cultural differences of the countries in which it operates.

Performance Orientation

A cultural or organizational focus on performance and achievement of specific outcomes, often measured against predefined standards.

Future Orientation

A perspective or planning approach that prioritizes long-term goals and anticipates future trends and potential challenges.

Gender Equality

The state in which access to rights or opportunities is unaffected by gender, and individuals are treated equally regardless of their gender.